Landing Page CTA Audit
Review supplied headline and CTA copy for action, benefit, audience, specificity, and consistency.
GEAR LIBRARY
CRO & Web Performance
Evaluate user-supplied conversion and performance measurements with transparent calculations and stored reference thresholds, never a live site audit.
Form Friction Score
Estimate relative form friction from field counts, sensitive fields, steps, and progress feedback.
Page Weight Budget Calculator
Compare supplied HTML, CSS, JavaScript, image, font, and third-party transfer sizes with a chosen budget.
Image Compression Savings Calculator
Estimate per-page and monthly transfer savings from user-supplied current and target image sizes.
Lazy-Load Candidate Planner
Classify supplied above- and below-fold image and iframe counts into initial-load and lazy-load candidates.
Core Web Vitals Input Assessment
Classify user-entered LCP, INP, and CLS measurements against stored good/needs-improvement/poor reference thresholds.
Bounce & Engagement Rate Converter
Convert user-supplied sessions and bounced sessions into simple complementary rates.
Funnel Drop-off Calculator
Calculate step conversion and drop-off rates from an ordered list of user-entered stage counts.
Conversion Rate Confidence Interval
Estimate a Wilson confidence interval for a user-supplied conversion count and sample size.